Locobuzz - SEO Case Study

About the Project

Locobuzz is a powerful consumer experience platform committed to connecting brands with their consumers. Utilize our SaaS products, powered by state of the art technology, to better understand and serve your consumers.

Skill Sets used

Search Engine Optimization – Competitor analysis, business listing, social bookmarking, Google analytics, keyword optimization and website code optimization

Situation

Locobuzz aims to promote their Consumer Experience Platform through search engines and when they approached, they asked us to improve website traffic and increase leads

As their internal pages suffer from poor rankings, we framed a digital marketing strategy that improves the website traffic and search rankings.

Solution

To optimize the website for SEO, we build the sitemap and internal link structure that improves the search engine rankings. Since they are focused on Health Niche, we performed the keyword research according to their niche.

We used tools such as Google Keyword Planner to frame effective keywords for H1, Image tags, Meta tags, and website content. To improve their visitor’s count we popularized their services through the business listing, blog posting and article submission that helped to build strong backlinks for their website.

Also their main aim was to get more business through search engine, so we researched new keywords that can give them more customers. We then focused on the Money Making Keywords, made Web 2.0, Guest Posting and Forum Backlinks to gain Authority. We started generating content around those set of keywords inorder to get rankings and shortly we were able to get the desired results.

20%

IMPROVEMENT IN LEADS

30%

RANKINGS FOR MONEY MAKING KEYWORD

33%

INCREASE IN AVERAGE CLICK THROUGH RATE

50%

INCREASE IN WEBSITE TRAFFIC

Free

SEO Audit Report

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